12 Essential Tactics to Elevate Your LinkedIn Company Page in 2024

Unlock the full potential of your LinkedIn Company Page with our expert guide. Discover 12 actionable strategies to boost engagement, humanize your brand, and drive growth in 2024. Transform your LinkedIn presence today.

1. Tone Down Overly Branded Content

  • Action: Reduce the use of overt branding elements (like logos and company colors) in every post.
  • Reason: Overly branded content is often skipped over by users as it resembles ads.

2. Humanize Your Content

  • Action: Incorporate real photos of your team and behind-the-scenes work instead of relying on stock images or AI-generated visuals.
  • Reason: Content that features real people gets better engagement by humanizing your brand.

3. Audit and Update Your Page Regularly

  • Action: Regularly check your company page for completeness and current information.
  • Reason: A fully updated and complete page is more attractive to visitors and can increase your weekly impressions by up to 30%.

4. Embrace Employee Advocacy

  • Action: Encourage your team members to engage with and share your company's LinkedIn content.
  • Reason: Employee networks can significantly expand your content's reach and engagement.

5. Consistency and Frequency in Posting

  • Action: Maintain a regular posting schedule, utilizing LinkedIn's scheduling tools if necessary.
  • Reason: Consistent posting keeps your audience engaged and helps in building a loyal community.

6. Engage Your Audience

  • Action: End posts with questions or calls-to-action to encourage comments and discussions.
  • Reason: Engagement in the form of comments will boost your post's visibility on LinkedIn.

7. Leverage Distinctive Brand Assets

  • Action: Identify and use unique elements (like a specific character or mascot) that make your brand stand out, even if subtly.
  • Reason: Distinctive assets help in building brand recognition without overt branding.

8. Innovate and Experiment with Content

  • Action: Test different types of content, formats, and tones to see what resonates best with your audience.
  • Reason: User preferences are always evolving; staying adaptable and measuring success is key.

9. Showcase Your Company Culture and Values

  • Action: Use your LinkedIn Page to highlight your workplace culture, values, and what makes your company a great place to work.
  • Reason: This can attract not only potential customers but also future employees by showcasing your brand's personality and ethics.

10. Avoid Making Your Content All About You

  • Action: Focus on creating value-driven content that addresses your audience's needs and challenges instead of only talking about your company.
  • Reason: Content that provides value and focuses on the audience's interests naturally attracts more engagement and followers.

11. Involve Various Teams in Content Creation

  • Action: Collaborate with different departments (marketing, sales, customer service) for content ideas and creation.
  • Reason: This ensures a variety of content and perspectives, making your page more interesting and comprehensive.

12. Educate, Entertain, and Inspire

  • Action: Balance your content to educate, entertain, and inspire your audience.
  • Reason: A mix of content types caters to different audience preferences, increasing overall engagement.

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