By Mikey Howe in Personal Branding — Oct 12, 2023

Repurposing Long Form Video Content into Social Content for Personal Branding: A Guide for Startup Founders

Startup founders: Boost your brand by repurposing long videos into snackable content! This strategy broadens reach, strengthens your message, and positions you as a thought leader. Dive in for top tactics, ideal platforms, and inspiration from giants like Gary Vaynerchuk.

Most Asked Questions about Repurposing Long Form Video Content

Topic	Key Points
Why Repurpose Long Form Video Content	Maximize reach, save time and resources, reinforce message, improve SEO, establish thought leadership
How to Repurpose Effectively	Identify key points, create a content plan, reformat content, add value, promote content, engage with audience, monitor results, adjust strategy, repeat process, stay updated
Best Platforms for Sharing Repurposed Content	Instagram, Twitter, LinkedIn, Facebook, YouTube, Pinterest, TikTok, Snapchat, Medium, Email
Ensuring Alignment with Personal Brand	Maintain consistent tone and voice, use consistent visuals, stay true to brand values, target the right audience, provide value, be authentic, be consistent, engage with audience, monitor feedback, stay updated
Best Practices for Repurposing	Similar to the steps for repurposing effectively
Measuring Success of Repurposed Content	Monitor engagement, reach, traffic, conversions, audience growth, brand awareness, brand sentiment, SEO ranking, ROI, customer feedback
Overcoming Challenges in Repurposing	Identify key points, reformat content, maintain consistency, engage audience, measure success, stay updated, balance quantity and quality, manage time, address legal issues, manage budget
Leveraging Repurposed Content to Engage Audience	Share behind-the-scenes content, host Q&A sessions, create interactive content, share user-generated content, tell stories, provide value, encourage user engagement, personalize content, use visuals, stay consistent
Using Repurposed Content to Drive Traffic	Include a call to action, optimize for SEO, promote on social media, use paid advertising, collaborate with influencers, use email marketing, participate in online communities, host webinars or live streams, create a content hub, leverage analytics
Examples of Successful Repurposed Content	Gary Vaynerchuk, Marie Forleo, Tim Ferriss, Moz, HubSpot

Why should startup founders repurpose long form video content into social content for personal branding?
How can startup founders repurpose long form video content into social content effectively?
What are the best platforms for sharing repurposed video content?
How can startup founders ensure their repurposed content aligns with their personal brand?
What are the best practices for repurposing long form video content?
How can startup founders measure the success of their repurposed content?
What are the potential challenges in repurposing long form video content and how can they be overcome?
How can startup founders leverage repurposed content to engage their audience?
How can repurposed content be used to drive traffic to a startup's website or product?
What are some examples of successful repurposed video content for personal branding?

Repurposing long form video content into social content is a strategic approach that startup founders can use to enhance their personal branding. This strategy is beneficial for several reasons.

Firstly, it allows founders to maximize their content's reach. By breaking down a long video into smaller, digestible pieces, they can share it across various social media platforms, thereby reaching a wider audience.

Secondly, repurposing content saves time and resources. Instead of creating new content for each platform, founders can simply reformat their existing content.

Thirdly, repurposing content can help reinforce the founder's message. By presenting the same information in different formats, they can ensure their audience fully understands their message.

Fourthly, repurposed content can help improve SEO. By sharing the same content across different platforms, founders can generate more backlinks to their website, which can boost their site's search engine ranking.

Lastly, repurposed content can help founders establish themselves as thought leaders in their industry. By consistently sharing valuable content, they can build their credibility and authority.

Repurposing long form video content into social content effectively requires a strategic approach. Here are some steps that startup founders can follow:

Identify key points: Start by identifying the key points in the video that can be turned into standalone content. These could be tips, insights, or interesting anecdotes.
Create a content plan: Based on the key points identified, create a content plan. This should outline what content will be created, where it will be shared, and when it will be posted.
Reformat the content: Depending on the platform, the video content may need to be reformatted. For example, a long video could be cut into shorter clips for Instagram, turned into a GIF for Twitter, or transcribed into a blog post for LinkedIn.
Add value: Ensure that each piece of repurposed content adds value to the audience. This could be in the form of providing useful information, solving a problem, or simply entertaining the audience.
Promote the content: Once the content is ready, promote it across the appropriate platforms. This could involve sharing it on social media, sending it to an email list, or featuring it on a website.
Engage with the audience: After the content is posted, engage with the audience. Respond to comments, answer questions, and encourage further discussion.
Monitor the results: Keep track of how the content is performing. This could involve monitoring likes, shares, comments, website traffic, and other relevant metrics.
Adjust the strategy: Based on the results, adjust the content strategy as needed. This could involve tweaking the content, changing the posting schedule, or trying a new platform.
Repeat the process: Continue to repurpose content on a regular basis. This will help keep the audience engaged and reinforce the founder's personal brand.
Stay updated: Stay updated with the latest trends in content marketing and social media. This will help ensure that the content strategy remains effective.

The best platforms for sharing repurposed video content depend on the startup founder's target audience and the nature of their content. Here are some platforms to consider:

Instagram: This platform is ideal for sharing short video clips, images, and stories. It's popular among younger audiences and is great for visual content.
Twitter: This platform is great for sharing short video clips, GIFs, and text updates. It's ideal for real-time updates and engaging with the audience.
LinkedIn: This platform is ideal for sharing professional content, such as blog posts, articles, and professional videos. It's great for reaching a professional audience.
Facebook: This platform is versatile and can accommodate various types of content, including videos, images, and text posts. It has a diverse user base, making it suitable for reaching a wide audience.
YouTube: This platform is the go-to place for video content. It's ideal for sharing longer videos and video series.
Pinterest: This platform is great for sharing images and infographics. It's popular among DIY enthusiasts and is great for sharing how-to content.
TikTok: This platform is popular among younger audiences and is ideal for sharing short, entertaining videos.
Snapchat: This platform is popular among younger audiences and is great for sharing short, ephemeral content.
Medium: This platform is ideal for sharing long-form content, such as blog posts and articles. It's great for thought leadership content.
Email: This platform is ideal for sharing personalized content directly with the audience. It's great for sending updates, newsletters, and exclusive content.

How Can Startup Founders Ensure Their Repurposed Content Aligns with Their Personal Brand?

Ensuring that repurposed content aligns with a personal brand is crucial for maintaining consistency and building brand recognition. Here are some tips for startup founders:

Maintain a consistent tone and voice: The tone and voice used in the content should reflect the founder's personality and brand values. Whether it's professional, casual, humorous, or inspirational, it should be consistent across all content.
Use consistent visuals: The visuals used in the content, including colors, fonts, and images, should be consistent with the brand's visual identity. This helps to make the content instantly recognizable as belonging to the founder's brand.
Stay true to the brand's values: The content should reflect the brand's values. If the brand stands for innovation, the content could focus on innovative ideas and trends. If the brand stands for sustainability, the content could highlight sustainable practices and initiatives.
Target the right audience: The content should be tailored to the brand's target audience. It should address their interests, needs, and challenges. This helps to build a strong connection with the audience.
Provide value: The content should provide value to the audience. Whether it's informative, entertaining, or inspiring, it should leave the audience feeling that they've gained something from it.
Be authentic: The content should be authentic and genuine. It should reflect the founder's real experiences, thoughts, and feelings. This helps to build trust with the audience.
Be consistent: The content should be posted consistently. This helps to keep the audience engaged and reinforces the brand's presence.
Engage with the audience: The founder should engage with the audience by responding to comments, answering questions, and encouraging discussion. This helps to build a community around the brand.
Monitor feedback: The founder should monitor the audience's feedback and adjust the content strategy accordingly. This helps to ensure that the content remains relevant and effective.
Stay updated: The founder should stay updated with the latest trends and developments in their industry. This helps to ensure that the content remains fresh and relevant.

What Are the Best Practices for Repurposing Long Form Video Content?

Repurposing long form video content effectively requires following some best practices. Here are some tips for startup founders:

Identify key points: Start by identifying the key points in the video that can be turned into standalone content. These could be tips, insights, or interesting anecdotes.
Create a content plan: Based on the key points identified, create a content plan. This should outline what content will be created, where it will be shared, and when it will be posted.
Reformat the content: Depending on the platform, the video content may need to be reformatted. For example, a long video could be cut into shorter clips for Instagram, turned into a GIF for Twitter, or transcribed into a blog post for LinkedIn.
Add value: Ensure that each piece of repurposed content adds value to the audience. This could be in the form of providing useful information, solving a problem, or simply entertaining the audience.
Promote the content: Once the content is ready, promote it across the appropriate platforms. This could involve sharing it on social media, sending it to an email list, or featuring it on a website.
Engage with the audience: After the content is posted, engage with the audience. Respond to comments, answer questions, and encourage further discussion.
Monitor the results: Keep track of how the content is performing. This could involve monitoring likes, shares, comments, website traffic, and other relevant metrics.
Adjust the strategy: Based on the results, adjust the content strategy as needed. This could involve tweaking the content, changing the posting schedule, or trying a new platform.
Repeat the process: Continue to repurpose content on a regular basis. This will help keep the audience engaged and reinforce the founder's personal brand.
Stay updated: Stay updated with the latest trends in content marketing and social media. This will help ensure that the content strategy remains effective.

How Can Startup Founders Measure the Success of Their Repurposed Content?

Measuring the success of repurposed content involves tracking various metrics. Here are some key metrics that startup founders can monitor:

Engagement: This includes likes, shares, comments, and time spent on the content. High engagement indicates that the content is resonating with the audience.
Reach: This refers to the number of people who have seen the content. A wide reach indicates that the content is being distributed effectively.
Traffic: This refers to the number of people who visit the website or product page as a result of the content. High traffic indicates that the content is driving interest and action.
Conversions: This refers to the number of people who take a desired action as a result of the content, such as signing up for a newsletter, downloading a resource, or making a purchase. High conversions indicate that the content is effectively persuading the audience to take action.
Audience growth: This refers to the increase in followers or subscribers as a result of the content. Rapid audience growth indicates that the content is attracting new audience members.
Brand awareness: This refers to the extent to which the audience recognizes and remembers the brand. Increased brand awareness indicates that the content is effectively building the brand's presence.
Brand sentiment: This refers to the audience's perception of the brand. Positive brand sentiment indicates that the content is positively influencing the audience's perception.
SEO ranking: This refers to the website's ranking on search engine results pages. Improved SEO ranking indicates that the content is effectively boosting the website's visibility.
Return on investment (ROI): This refers to the return on the resources invested in creating and promoting the content. A high ROI indicates that the content strategy is cost-effective.
Customer feedback: This refers to the feedback received from the audience. Positive feedback indicates that the content is meeting the audience's needs and expectations.

What Are the Potential Challenges in Repurposing Long Form Video Content and How Can They Be Overcome?

Repurposing long form video content can present several challenges. Here are some common challenges and how they can be overcome:

Identifying key points: It can be challenging to identify the key points in a long video that can be turned into standalone content. To overcome this, founders can create a detailed outline of the video before they start repurposing it.
Reformatting the content: Depending on the platform, the video content may need to be reformatted, which can be time-consuming. To overcome this, founders can use video editing tools that make it easy to cut and resize videos.
Maintaining consistency: Ensuring that the repurposed content maintains a consistent tone, voice, and visual style can be challenging. To overcome this, founders can create a brand style guide that outlines the brand's tone, voice, and visual elements.
Engaging the audience: Keeping the audience engaged with the repurposed content can be challenging, especially if the content is being shared across multiple platforms. To overcome this, founders can use social media management tools that allow them to schedule posts and engage with the audience from a single dashboard.
Measuring success: Tracking the performance of the repurposed content across multiple platforms can be challenging. To overcome this, founders can use analytics tools that provide a comprehensive view of the content's performance.
Staying updated: Keeping up with the latest trends in content marketing and social media can be challenging. To overcome this, founders can subscribe to industry newsletters, follow industry experts on social media, and attend industry events.
Balancing quantity and quality: Producing a large quantity of repurposed content without compromising on quality can be challenging. To overcome this, founders can focus on repurposing the most valuable parts of the video and ensuring that each piece of content adds value to the audience.
Time management: Finding the time to repurpose content on top of other responsibilities can be challenging. To overcome this, founders can delegate the task to a team member or hire a content marketing agency.
Legal issues: Ensuring that the repurposed content doesn't infringe on any copyrights or trademarks can be challenging. To overcome this, founders can consult with a legal advisor.
Budget constraints: Producing high-quality repurposed content can be costly, especially for startups with limited budgets. To overcome this, founders can use free or low-cost tools and resources.

How Can Startup Founders Leverage Repurposed Content to Engage Their Audience?

Engaging the audience is a key goal of repurposing content. Here are some ways that startup founders can leverage repurposed content to engage their audience:

Share behind-the-scenes content: Sharing behind-the-scenes content, such as the making of the video, can give the audience a glimpse into the founder's world and make them feel more connected to the brand.
Host Q&A sessions: Founders can host Q&A sessions where they answer questions from the audience. This can be done live on social media or through a pre-recorded video.
Create interactive content: Founders can create interactive content, such as quizzes, polls, and contests, to engage the audience and encourage them to interact with the brand.
Share user-generated content: Founders can share content created by their audience, such as reviews, testimonials, and photos. This can help build a community around the brand and make the audience feel valued.
Tell stories: Founders can use the repurposed content to tell stories about their brand, their journey, and their vision. This can help build an emotional connection with the audience.
Provide value: The repurposed content should provide value to the audience, whether it's in the form of information, entertainment, or inspiration. This can help keep the audience engaged and coming back for more.
Encourage user engagement: Founders can encourage the audience to engage with the content by asking questions, requesting feedback, and encouraging discussion.
Personalize the content: Founders can personalize the content by addressing the audience directly, using their language, and addressing their needs and interests.
Use visuals: Using visuals, such as images, infographics, and animations, can make the content more engaging and easier to digest.
Stay consistent: Posting content consistently can help keep the audience engaged and reinforce the brand's presence.

How Can Repurposed Content Be Used to Drive Traffic to a Startup's Website or Product?

Repurposed content can be a powerful tool for driving traffic to a startup's website or product. Here are some strategies that startup founders can use:

Include a call to action: Each piece of repurposed content should include a clear call to action that directs the audience to the website or product.
Optimize for SEO: The content should be optimized for search engines by including relevant keywords, using meta tags, and creating high-quality backlinks.
Promote on social media: The content should be promoted on social media to reach a wider audience. This can involve sharing the content on the brand's own social media channels, as well as participating in relevant social media groups and discussions.
Use paid advertising: Founders can use paid advertising to promote their content to a targeted audience. This can involve using social media ads, search engine ads, or display ads.
Collaborate with influencers: Founders can collaborate with influencers in their industry to promote their content. This can involve having the influencer share the content on their social media channels or feature the content in their own content.
Use email marketing: Founders can use email marketing to share their content with their subscribers. This can involve sending regular newsletters, promotional emails, or personalized emails.
Participate in online communities: Founders can participate in online communities related to their industry or target audience. This can involve sharing their content in relevant forums, discussion groups, or social media groups.
Host webinars or live streams: Founders can host webinars or live streams to share their content with a live audience. This can provide an opportunity to engage with the audience in real-time and direct them to the website or product.
Create a content hub: Founders can create a content hub on their website where they share all their repurposed content. This can provide a one-stop destination for the audience to access all the brand's content.
Leverage analytics: Founders can use analytics to understand which pieces of content are driving the most traffic and focus on creating more of that type of content.

What Are Some Examples of Successful Repurposed Video Content for Personal Branding?

Repurposing video content for personal branding has been successfully done by many entrepreneurs and influencers. Here are some examples:

Gary Vaynerchuk: Gary Vaynerchuk is a serial entrepreneur and speaker who is known for his effective use of repurposed content. He often takes long-form video content from his keynote speeches and interviews and repurposes them into shorter video clips, blog posts, podcasts, and social media posts.
Marie Forleo: Marie Forleo is an entrepreneur and life coach who hosts a web show called MarieTV. She repurposes her long-form video interviews into shorter video clips, blog posts, and social media posts. She also repurposes her content into a podcast called The Marie Forleo Podcast.
Tim Ferriss: Tim Ferriss is an entrepreneur and author who hosts a long-form podcast called The Tim Ferriss Show. He repurposes his podcast interviews into blog posts, social media posts, and books.
Moz: Moz is a software company that hosts a weekly video series called Whiteboard Friday. They repurpose their long-form video content into blog posts, social media posts, and email newsletters.
HubSpot: HubSpot is a software company that hosts a video series called HubSpot Academy. They repurpose their long-form video content into shorter video clips, blog posts, social media posts, and online courses.

These examples show that with creativity and strategic planning, long-form video content can be effectively repurposed into various formats to enhance personal branding and reach a wider audience.

Frequently Asked Questions

Why is repurposing long form video content important?

Repurposing long form video content is important because it broadens your audience reach, boosts your SEO, saves you time and resources, reinforces your message, and helps you identify what type of content resonates most with your audience.

You can repurpose your long form video content for different social media platforms by identifying the key points from your video and creating different formats suitable for each platform. Remember to include a call-to-action in your repurposed content.

What are the best practices for repurposing long form video content?

The best practices for repurposing long form video content include understanding your audience, identifying key points from your video, creating different formats, optimizing your content for each platform, including a CTA, maintaining brand consistency, monitoring performance, engaging with your audience, updating your content regularly, and experimenting and learning.

How can repurposing long form video content enhance my personal brand?

Repurposing long form video content can enhance your personal brand by demonstrating your expertise, reinforcing your brand message, engaging your audience in different ways, increasing your online visibility, and helping you identify what type of content resonates most with your audience.

What are the potential challenges in repurposing long form video content and how can I overcome them?

The potential challenges in repurposing long form video content include maintaining brand consistency, optimizing content for each platform, measuring success, keeping content fresh and relevant, and engaging with your audience. These can be overcome by following brand guidelines, understanding each platform's preferences, identifying key performance indicators, regularly updating content, and using social media management tools.

What tools can I use to repurpose my long form video content?

You can use various tools to repurpose your long form video content, including video editors, graphic design tools, GIF makers, social media management tools, and analytics tools.

Can I outsource the process of repurposing my long form video content?

Yes, you can outsource the process of repurposing your long form video content. Consider factors such as your needs, budget, the service provider's reputation, communication, flexibility, time zone, and your expectations. A trial period may also be beneficial.