In today's issue, we're exploring a potent weapon every SaaS founder should have in their 2023 arsenal: founder-led growth through thought leadership. Let's deep dive into three actionable insights to elevate your brand's resonance in an ever-competitive market.
Remember, in a market bursting with SaaS solutions, raising your voice is paramount. Without focused brand growth, even the most phenomenal products might go unnoticed.
Harness these three strategies in 2023, and come 2024, you'll witness the dividends.
Emerge as a Recognizable Figure
An engaged audience comes when you transition into a “recognizable figure”. This nugget of wisdom stemmed from a chat with a best-selling author friend of mine.
She questioned, “What's the allure of the Harry Potter series?”
I pondered, “The magical universe?”
“No,” she responded, “It's the familiarity. Readers grow fond of Harry, Hermione, and Ron because of the consistent emotions these characters evoke.”
Lesson? Your content and voice should scream your identity. Without any branding, your audience should instinctively recognize your unique touch.
- Key Takeaways:
- Consistency is Key: Every post, every tweet, every webinar should scream 'you'.
- Cultivate a Legacy: Each content piece should build upon the last, echoing your brand's evolution.
Don't Outdo. Stand Out.
Being a staple in your audience's diet is step one. Now, why should they pick you over the next SaaS founder?
Instead of focusing on superiority, zero in on uniqueness. Rather than joining the chorus, sing a different tune—one that showcases your distinct perspective.
- Challenge the Status Quo: Present a fresh perspective. Be the contrarian voice that stands out.
- Attract the Like-Minded: Your unique voice will resonate with a certain audience. Cherish them.
Climb the Visibility Chain.
Brand growth often correlates with being spotlighted by industry titans. The catch? They're notoriously hard to get noticed by. Here's where "climbing the visibility chain" becomes crucial.
Strategy: Begin by interacting with smaller influencers. Progressively ascend the ladder. This strategic and deliberate climb can be the wind beneath your brand's wings.
- Craft Your List: Identify 50 personalities with larger audiences than yours.
- Engage Authentically: Start by interacting with the smallest accounts, and move up as your engagement grows.
In a Nutshell:
- Forge a Recognizable Identity
- Pivot to Differentiation
- Embark on the Visibility Climb
Immerse in these insights, tread the laid-out path, and let 2023 be a kickass chapter for your SaaS brand.
Until our next deep dive.